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Swift, Jonathan, 1667-1745

"A Tale of a Tub"

In the strength of which title I do utterly
disapprove and declare against that pernicious custom of making the
preface a bill of fare to the book. For I have always looked upon
it as a high point of indiscretion in monstermongers and other
retailers of strange sights to hang out a fair large picture over
the door, drawn after the life, with a most eloquent description
underneath. This has saved me many a threepence, for my curiosity
was fully satisfied, and I never offered to go in, though often
invited by the urging and attending orator with his last moving and
standing piece of rhetoric, "Sir, upon my word, we are just going to
begin." Such is exactly the fate at this time of Prefaces,
Epistles, Advertisements, Introductions, Prolegomenas, Apparatuses,
To the Readers's. This expedient was admirable at first; our great
Dryden has long carried it as far as it would go, and with
incredible success. He has often said to me in confidence that the
world would never have suspected him to be so great a poet if he had
not assured them so frequently in his prefaces, that it was
impossible they could either doubt or forget it.


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